Category Archives: Marketing

Do you know that search engines can help you sell to your local market better? Search engines are increasingly going local by sensing readers’ locations and showing them businesses in these locations. Google provides search statistics both for local and global searches and you can focus on the local search patterns.

Tapping the potential of search engine marketing requires up-to-date know-how. What worked yesterday might not work today. And considerations that were not relevant yesterday might have become highly relevant today.

David Stanley Redfern has kept himself au courant and is aware of developments in the changing search engine marketing scenario. He has helped clients in varied businesses to tap the potential of search marketing. His clients include law firms, medical and dental practices, enterprise software developers, real estate developers and agents, and educational institutions, online and offline.

David Stanley Redfern can help you tackle different issues related to your search engine marketing efforts such as:
? Landing page design and testing
? Google Web Optimizer testing
? Google Local
? Contextual advertising
? Banner advertising
? Retargeting

Setting up and analyzing Google Analytics data using carefully architected query filters to identify negative keyword candidates, among others, is a special area of expertise of David Stanley Redfern. He has engineered over 100 website optimization strategies to improve conversion rates. These include usability enhancements, squeeze page optimization, multimedia production and shopping cart story-boarding.

David Stanley Redfern’s clients have seen their websites climbing in search engine rankings. Whether your market is local or global, visibility at the top of search engines inevitably increases traffic of visitors, who are prospective customers, to your site. Coupled with good sales copy and site usability improvements, the increased traffic also leads to higher sales.

David Stanley Redfern offers a complete range of search engine marketing services including:
? Reviewing your existing marketing strategy through discussions with you that typically results in new insights
? In-depth examination of your current Web marketing strategies and making suggestions to align them with currently effective strategies
? Working with you to develop sales messages and sales copy that convey the value of your product or service clearly and credibly
? Conducting a concerted Web marketing campaign based on the above preliminaries
? Testing different campaigns, analyzing results and identifying the most effective options

The preliminary reviews and discussions will be FREE and without any commitment on your part. You risk nothing and will gain new insights.

David Stanley Redfern has a work ethic that tends t produce results, something you will notice soon as you start working with him. With over ten years of experience in the search engine marketing field, he has gained invaluable insights into what works and what do not. He is also friendly and approachable as a person.

Call David Stanley Redfern and start a review. You will get ideas for innovative new marketing strategies on the Web.

For more information please contact the authors website. Pension Advice or Annuity

There was a time when search engine optimization was actually not necessary.

Even as late as a decade ago, if you created a Web page anywhere, Google indexed it and you gained visibility in its search results. Your page could have been in one of the free “estates” where anybody could add a page and Google didn’t mind. It could also have been a pure affiliate page with no original content and Google still indexed it.

Things are unrecognizably different now.

Affiliate pages with “cookie-cutter” content duplicated everywhere might never make it to the Google index; the same fate is likely for those pages you throw in on a free-for-all website. And even “proper” websites with your own domain name failed to achieve visibility among the proliferating sites in millions.

These would not have mattered, except for one thing. It was Google that provided the bread and butter for the millions of small businesses that could not afford expensive marketing campaigns. If your site was among the top few sites the appeared before a searcher’s eyes when that person searched for your product, you got hundreds and even thousands of visitors, many of whom even bought your products.

Search engine optimization (SEO) entered the scene. Search engine specialists “reverse-engineered” to identify the factors that Google consider for showing websites at the top of its search results pages. These factors were then consciously incorporated into your Web pages in the hope that Google will show your site among the first ten results it showed on the first page.

As more and more of your competitors adopted search engine optimization practices, things became difficult again. Your position began to slip if your competitors did the SEO better. SEO battles became serious fights with every dirty trick being employed.

There were “black hat” SEO practitioners who showed one page to search engines and another to human visitors. As search engines were not bothered with readability, you could fill the “search engine” page with pure gibberish, but gibberish written in a way that the engine dutifully indexed high.

A war of wits followed between unscrupulous SEO practitioners and search engines. Google changed its ranking algorithms regularly to work around practices that allowed low value content to appear at the top of its search results. After all, Google’s success depended on providing value to searchers, not merchants. And SEO practitioners came up with new tricks.

We will look at search engine optimization in a series of articles, starting off with an overall look at on-line or Web marketing.

For more information please contact the authors website. Pension Advice or Annuity

Google offers a search engine optimization guide through its Webmaster Central help site. It is a guide intended for beginners who is new to the topic and not a guide that reveals Google’s secrets for pushing your website to the top of Google search results. As Google says elsewhere, these are secrets that can gamed and cannot be revealed because such gaming can defeat Google’s goal of showing websites with quality content at the top.

Instead of revealing game-able secrets, Google tells you to consider your reader instead of search engine as your primary audience and write for this audience.
? Provide an accurate description about the topic of your page in the title tag. Create a unique title tag for each page of your website. While keywords really relevant for the topic are included, avoid including unrelated keywords in the title.
? Provide a short summary of what each page is about in the description meta tag of the page. This summary might be used by Google as the snippet that appears under the title in its search results pages. Provide an accurate description in a short paragraph that will arouse the interest of your prospective reader.
? Name the folders and pages at your website using words that are intelligible to humans. Doing so will result in URLs that are easier to remember for later visits or linking to. Google provides helpful information on its URL structure page .
? Make the site easy to navigate starting from your home page. Using “breadcrumbs” that helps your reader to find the way back home is an excellent option. You can learn how to code them at the CSS Breadcrumbs in 5 Minutes page . Make sure that users will not get a 404 error if they end a URL with just a directory name etc.

We will continue to look at other SEO suggestions of Google in coming articles.

For more information please contact the authors website. Pension Advice or Annuity

Webmasters typically do search engine optimization with Google in mind because Google brings most visitors through search. And Google has given excellent advice to webmasters on this topic at its Webmaster Central page at . The advice on the page includes website design and content guidelines such as:
? Create an information-rich site that provides useful information to readers with pages that provide accurate and clearly written descriptions.
? Have a clear hierarchy for your site and make every page of the site reachable through a static text link.
? Use text rather than images to convey the important information on each page. Search engines recognize only text characters and not characters rendered as images. Images should be supplemented with the alt attribute that describes the image using text characters.
? Think about the words searchers will use to find what you offer through your pages and include these words on the page as well as the title tag of the page. Make sure that the words do correctly describe the content you are providing and are not used in an irrelevant manner.
? Write the page using correct HTML and check for any broken links. Bad HTML and broken links lower the value of the page in the eyes of search engines.

In practical terms, the above suggestions mean:
? Decide on a theme for your website and write on this theme, i.e. topic, throughout your site. For example, you can write pages that describe your product or service, articles on how best to use the product or service, history of its development and so on.
? Take pains to make sure that you provide authentic and correct information using words that are actually typed in by Web surfers while searching for the type of information you provide.
? Use text characters rather than fancy images to convey the important information on your pages.
? Attend to technical issues such as writing correct HTML, making all pages reachable through a static text link and avoiding broken links.

We will look at other guidelines provided by Google in separate articles.

For more information please contact the authors website.Pension Advice or Annuity

Google is the search engine that most webmasters want to rank highly in because it brings a dominantly large volume of visitors to well-optimized websites. So when Google recommends certain practices to developers of websites, it naturally receives priority attention. The practices Google recommends are not tips and tricks as such but rather quality guidelines that improve the experience of the website visitor.

In an earlier article, we noted that Google recommends confining the contents of a website to a particular theme, providing authentic information useful to visitors through the website pages and avoiding issues like poor HTML and broken links that detract from the user experience. In this article, we continue with other recommendations provided by Google at .

1. Create a hierarchical website structure with a static link to every page you want visitors (and search engines) to see. Static links are permanent ones that are not created on the fly using a database
2. Submit the website as well as an XML sitemap containing links to all the pages you want search engines to index to the engines
3. A human-friendly sitemap with live links to all the pages should also be ideally included on the site. Such a sitemap is created using HTML instead of XML
4. Block ads on the page from being crawled by search engine robots; use robots.txt file to exclude these. You can generate a robots.txt file with Web resources.
5. Don’t adopt “black hat” practices that can get your site banned or penalized by search engines. These practices include:
a. Cloaking by showing one page to human visitors and another to search engine robots
b. Participating in link farms to create the impression that you have a large number of in-pointing links; links from bad “neighborhoods” recognized and blacklisted by search engines can actually lower your search engine rank
c. Submitting pages or making search position queries using automated tools consume computing resources of search engines, and is typically penalized by the engines

It is best that you visit the Webmaster Support page of Google for more specific details.

For more information please contact the authors website. Pension Advice or Annuity

You might already be running SEO campaigns such as Web page optimization with researched keywords, building in-pointing links to your landing pages, and SEM campaigns such as Google Adwords and Yahoo Search Marketing. While these do produce results, you might be wondering whether a change in approach could produce even better results.

David Stanley Redfern has been in the field of search engine marketing and optimization for over ten years now. He has helped clients in different industries such as enterprise software developers, e-commerce companies, law firms, medical & dental practices, real estate organizations and educational institutions working both on and off line.

Using proven architecture for setting query filters, David Stanley Redfern has been able to facilitate the identification of negative keyword candidates. He has also engineered over 100 site optimization strategies to improve conversion rates. These included usability enhancements, squeeze page optimization, multimedia production and shopping cart story-boarding.

Third-parties such as Marketing Sherpa, MarketingExperiments.com, and Randfish (SEO Moz) have tested these strategies.

David Stanley Redfern can help you in the following areas of your SEM and SEO campaigns:
? Expertly setting up and analyzing the data provided by Google Analytics to identify what is going on and promising directions for changes in tactics, including negative keyword candidates
? Organizing campaigns to tap the potential of:
o Google Local
o Contextual advertising
o Banner advertising
o Retargeting
o Landing page design and testing
o Google Web Optimizer testing

Many clients of David Stanley Redfern have seen their websites reaching top positions in Google, Yahoo and Bing search results as a result of campaigns like those mentioned above. One major factor that helps David Stanley Redfern sustain his effectiveness is the conscious effort he takes to maintain an au courant insight into the changing scenario of search engine marketing. What worked yesterday often ceases to work today.

You can choose the complete suite of his services mentioned below or select those that you want help with:
? Discussing your existing marketing strategy with an expert outsider to get some new insights
? Reviewing your existing Web campaigns to see how well they align with currently effective strategies
? Developing sales copy that conveys a clear sales message effectively in a manner that improves conversions
? Developing a sustained Web marketing campaign based on the above preliminaries
? Analysing the campaign results using Google Analytics and other appropriate methods, and making precise changes to improve results

The first two services in the list above, initial discussions and existing Web campaign reviews are done FREE.

When you start working with David Stanley Redfern, you will immediately notice that he is a highly friendly and approachable person. As you continue working with him, you will further notice that he has a work ethic that produces results.

Call David Stanley Redfern to start the process and get some innovative and fresh new ideas to test in the marketplace.

For more information please contact the authors website. Cash in Pension or Pension Payments

You might have an impressive-looking sales page that highlights the specific benefits of your product or service. Your SEO/SEM campaigns might also be bringing many interested visitors to your website. Yet you might find that your sales volumes are unsatisfactory.

Usually the reason in such a case is poor usability and navigation. If your site visitor does not know how to use the features available at your website, they will not be able to place an order quickly. And if they cannot find things quickly, they will simply leave.

Navigation is a typical problem in a website that contains more than a few pages. Your site visitors might not be able to quickly navigate to the page where orders are placed. Again, they will typically leave to a competitor’s site.

Optimizing landing pages involves all the issues that make the visitor experience intuitive and quick. This requires special expertise if you use a lot of features to create a great impression. Some simple modifications to the graphics, for example, can dramatically improve the page loading speed.

David Stanley Redfern has been working in the fields of Web marketing for over ten years now. He has engineered over 100 site optimization strategies to increase the conversion of site visitors into paying customers. Through testing and feedback, he has perfected techniques for:
? Enhancing website usability
? Squeeze page optimization
? Multimedia production
? Shopping cart story boarding

All these techniques have been tested by independent third parties such as Marketing Sherpa, Marketing Experiments.com and Randfish (SEO Moz).

David Stanley Redfern will help you tap different Web marketing tactics that together can produce impressive results. These include:
? Landing page design and testing
? Google Web Optimizer testing
? Google Local
? Contextual advertising
? Banner advertising
? Retargeting

Clients of David Stanley Redfern have found that their websites achieve higher visibility in search engines and that their site visitors convert better into customers. His clients include law firms, dental and medical practices, real estate developers and agents, e-commerce companies, enterprise software developers and educational institutions.

Through a series of structured interactions and activities, David Stanley Redfern helps clients achieve better results. A full service package will include:
? Understanding your requirements and existing situation through discussion sessions
? Reviewing existing strategies and campaigns to assess how well they align with currently effective practices
? Fine-tuning the sales copy to improve the effectiveness of communicating the sales message
? Improving the site usability through improved design and testing
? Designing and implementing a comprehensive Web marketing strategy for top results
? Keeping a watch on actual results, analyzing factors for any shortfalls and suggesting appropriate actions

As a person, David Stanley Redfern is friendly and approachable. He has a work ethic that tends to produce results.

Call David Stanley Redfern to initiate an innovative new Web marketing campaign that can produce surprising results.

For more information please contact the authors Cash in Pension or Pension Payments

Overseas property investment has the potential to produce returns you only dream about. In fast developing economies, property prices can appreciate 100 times over a few years (100 times, not 100 percent). And temporary conditions can make overseas property available at dirt cheap prices, e.g. mortgage properties sold by lending banks in the US.

Overseas property for sale include land for buying and developing, land plots ready for constructing your villa, villas in great locations, apartments in city centres and commercial property or holiday homes you can rent out. Investing in overseas properties provides a much wider range of options and one of these might be just what you are looking for.

The current economic downturn opens up the opportunity to invest in overseas property and gain in a major way when economic activities pick up. Tourism, for example, is passing through a low phase now. If you buy attractively located properties in a major tourist destination now, the property investment has the potential to produce great returns when tourism picks up.

Property investment can generate returns on a regular basis through rentals or a substantial return through capital gains when prices go up. There are locations such as the Cayman Islands where capital gains are not taxed (you don’t even have to pay income tax in the Cayman).

The key issue is to find a property worth investing in. You have to find the overseas country to invest and then an attractive location in that country with excellent property value appreciation potential. You also have to attend to legal issues relating to property ownership, and other issues that can affect the safety of your investment.

Provided you do your due diligence, overseas property investment has the potential to produce exceptional returns. And if you select the country carefully, you can also avoid being taxed on these returns.

For more information please contact the authors website. Cash in Pension or Pension Payments

Public relations or PR can create a great image about your business and your product/service in the minds of the public. If the publicity is adverse, however, the reverse happens, a poor image results. How do you ensure that coverage about your business is positive?

That is where media relations come in. If you cultivate good relationships with the people who write the news and features in the media, they might emphasize the positive things about you. You also get the chance to keep these people informed about the great developments in your business.

Cultivating media relationships and providing them news and other materials in just the right way requires specialized skills. You must be aware of standard practices and also what kinds of developments is “news.” You must also be aware of public mood and how they receive news.

Entrust media relations to a specialist and you get good public relations. The public will come to know about your organization and the positive things it does. Your organization will be profiled in a favorable way. You will also be profiled more prominently and come to the attention of your target group more frequently.

Of course you can get attention through advertisements. Advertisements, however, are seen for what they are, just paid sales pitches. On the other hand, editorials and news reports have greater credibility in the minds of the public. Media relations help your organization get this kind of credible publicity, in a favorable way.

SEO77 will help you achieve such positive publicity. While you focus on your business we will focus on the media and ensure that your business is profiled in a great light.

Remember, a company with a positive image can sell things far more easily than one with a poor image. The effort to create a desirable image through media relations is definitely worth it.

For more information please contact the authors website. Cash in Pension or Pension Payments

Public relations or PR can create a great image about your business and your product/service in the minds of the public. If the publicity is adverse, however, the reverse happens, a poor image results. How do you ensure that coverage about your business is positive?

That is where media relations come in. If you cultivate good relationships with the people who write the news and features in the media, they might emphasize the positive things about you. You also get the chance to keep these people informed about the great developments in your business.

Cultivating media relationships and providing them news and other materials in just the right way requires specialized skills. You must be aware of standard practices and also what kinds of developments is “news.” You must also be aware of public mood and how they receive news.

Entrust media relations to a specialist and you get good public relations. The public will come to know about your organization and the positive things it does. Your organization will be profiled in a favorable way. You will also be profiled more prominently and come to the attention of your target group more frequently.

Of course you can get attention through advertisements. Advertisements, however, are seen for what they are, just paid sales pitches. On the other hand, editorials and news reports have greater credibility in the minds of the public. Media relations help your organization get this kind of credible publicity, in a favorable way.

SEO77 will help you achieve such positive publicity. While you focus on your business we will focus on the media and ensure that your business is profiled in a great light.

Remember, a company with a positive image can sell things far more easily than one with a poor image. The effort to create a desirable image through media relations is definitely worth it.

For more information please contact the authors website Cash in Pension or Pension Payments